Mothers and Grocery Shopping Trends

By Monica Cravotta  |  Published: Monday, March 14, 2011

© Royalty-Free/Corbis

What matters to Moms?

According to consumer research firms (Nielson, Keller Fay, Mom Central and Symphony):

• 84% of us are concerned about pesticides, herbicides and growth hormones in food
• 75% of us are influenced to buy organics if we have a coupon
• 55% of us are willing to pay a premium price for certain organic products
• 91% of us determine where to spend our money by other moms recommendations (that’s why so many businesses want mommy bloggers to write about them, though I’ve been approached by very few myself…what am I? wood?)
• Households with a working mom spend $140 per week on groceries, compared
  to the national average of $121
• When talking about feeding our families and the challenges we face, 57% of us say rising food prices and 47% of us saying staying on a budget.

Ah yes, keeping to a budget. I’m somewhat obsessed with this now. A few months after starting at Whole Foods Market, I realized that my employee discount card was a joke when I looked at  how much money I was spending on food that I hadn’t before starting the job.

It was hard to resist with the grocery store downstairs from the corporate office. But I now limit my drop-ins for lunch at the store to once/week and I’ve been solidly disciplined in keeping to a weekly grocery budget. Ours is $150/week. What is yours? I’m so curious to learn if most mamas are able to keep to the national average of $120/week.

And though I’d like to take credit for sticking to the budget — I am doing it thanks to Phyllis, our life-saving Super Nanny who puts a meal plan and grocery list together for me every week.

I’ve never been a grocery coupon person. Though I am into Groupon and Living Social.

For those of you that are into taking advantage of discounts on grocery products with coupons, I understand there are a number of web sites you can join to print those off as well. Couponmom.com is a good place to start.

Posted in Family Budgeting | 2 Comments

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